Hi, I’m Shrutunjay. A curious copywriter who loves to write quietly and think loudly about ideas that are crazy enough to sound stupid. Gary Neville and Jill Scott swap accounts, revealing gender bias in Champions League commentary. Verizon turns its stores into immersive art galleries putting their accessories under a spotlight. We show everyone the hopeful lies & despairing truths of war as spoken by and to the children. We preserve destroyed Ukrainian culture through Ukraine's deep love for McDonald's. Enriching expriences with WelcomHotel. Rebuild a world beyond what is possible with Lego. Briefs change more than a newborn's diapers, and here are some rejected ideas that went to shit.